Abraham Lincoln’s famous Gettysburg Address consisted of just 272 words.*RFPs often limit the number of words and/or pages for an Executive Summary, typically to around 2500-3000 words or 2-3 pages.
The typically allotted amount of words or pages for an Executive Summary eems rather large when compared to few words Abe needed to capture and keep his audience’s attention (and he’s managed to keep doing so for a fair number of years at this point.). Obviously, the limited number of words used didn’t lessen the impact any. In fact, it’s just the opposite. The brevity of the address, among other things (such as that great opening line. After all, he could have just said, “87 years ago”), is what gives this amazing piece of content its impact.
This is something to offer the next time a sales person tells you they just can’t cut the Executive Summary down any further.
*Some sources state the address contains 269 words.