Within a couple of days, Oasis announce that they’re splitting up. I immediately gain numerous husband points, together with the best possible story to demonstrate my marital devotion: “I love her so much that I turned down the chance to see Oasis’s final gig.”
Relevance to proposals? None. But driving to see friends the following day, we found ourselves flicking between radio channels. BBC Radio 5 led its hourly news with the story of the break-up. Radio 1 – targeted at a rather youthful audience – mentioned it, but as the fifth item on their news programme.
Same story, different audiences, so accorded an entirely different priority. Yet how often do salespeople try and cut and paste the same Executive Summary from one proposal to the next, or experts regurgitate the same answers that they gave last time, or proposal teams extract content from their knowledge bases without a moment’s thought or tailoring?