I’ve noticed advertisements in the form of what I know to be called, ‘reader boards’ in front of a couple of local shops recently. And both of them are worded in a way that strikes me as a bit odd.
The first sign, in front of a glass company reads:
“Warm up to a new set of vinyl windows.”
The second sign, this one in front of an auto parts place reads,
“Spring into a new set of wheels.”
Maybe it’s just me. Or perhaps some of you would have had the same reaction. That then would suggest when working on proposals we need to carefully consider both the concepts we’re presenting and the way in which they are presented…down to each and every little word.