The Proposal Guys Jon and BJ's proposal blog
  • Home
  • About
  • SP Website
  • Contact
  • Subscribe
  • Home
  • About
  • SP Website
  • Contact
  • Subscribe

We are not alone – 2

8/27/2007

0 Comments

 
Posted by Jon
Another proposal blog that we enjoy is Laura Ricci’s. Take her recent post on "Comprehension vs legibility":
Aoccdrnig to a rscheearch sudty at Cmabrigde Uinervtisy, it dseno’t mtaetr in waht oerdr the ltteres in a wrod are, the olny iproamtnt tihng is taht the frsit and lsat ltteer be in the rghit pclae. The rset can be a taotl mses and you can sitll raed it whotuit a pboerlm.
As Laura comments:
Does this mean that spelling doesn’t matter? Not at all. Good spelling demonstrates a level of care and attention to detail that reflects well on the writer.

However, this research study proves that the human mind has an amazing amount of processing power. Your reader is thinking as they read. Keep your copy interesting and communicate compelling concepts and they’ll be thinking deeply about your message.

Deliver dull, bland proposalese, and they’ll be thinking about lunch.
0 Comments

Your comment will be posted after it is approved.


Leave a Reply.

    Articles by Topic

    All
    APMP & Accreditation
    Interviews And The Panel
    Musings
    Processes & Best Practice
    Proposal Guys News
    Proposal Panda
    Proposal Training
    Purchasing Insights
    Word Play & Writing

    Authors

    BJ Lownie and Jon Williams are the co-founders of Strategic Proposals.

    Subscribe



    * Required fields

    SP News

    Strategic Proposals News

    RSS Feed

Picture
Website by Digital Media Design, Inc.