I was very impressed by one hotel’s differentiator, which I saw on a billboard at BNA* recently.The distinguishing feature the hotel highlighted was their showerheads, as the billboard proudly proclaimed, “Voted “Best Hotel Showerheads!”
Does make me wonder what other criteria this survey might have included and how many this particular hotel didn’t rate to reach for this one. But I do give them points for knowing enough to highlight a differentiator. And if I’m ever hankerin’ for a great shower, I might just stop in the place.
*BNA is, as everyone knows, Nashville International Airport in Nashville TN. Oh. You didn’t know that? Then this would be a great example of why one shouldn’t assume a reader knows what a particular abbreviation stands for.