After flirting over the years with various newspapers – most notably The Independent and The Guardian – I’ve recently gone back to The Times. I love its writing – crisp, original, providing enough detail to make you feel well-informed without leaving you overwhelmed with information. Just like a good proposal, I guess.
I can guess where the problem arises: each area of content doubtless has its own editor who wants the glory of a separate section rather than seeing their material blended coherently into the overall document. And production lead times may play a part, too. But the result is a total mess – feeling like it’s structured for the writers rather than the readers. And there’s a lesson in that for those of us who develop proposals.