Posted by Jon
I spent a rather lovely day out grape-picking recently – a birthday present last December from my friend Carrie that had to wait to be enjoyed until the autumnal harvest was ready. I say ‘picking’ – we did a little of that, but it’s perhaps fair to say that the subsequent tour of the winery (yes, we do make wine in England!) and tasting consumed the larger portion of the time we spent at the vineyard.
Later, we went for dinner with her partner, and decided that more wine was called for – and on the list, I spied this rather complex explanation:
I spent a rather lovely day out grape-picking recently – a birthday present last December from my friend Carrie that had to wait to be enjoyed until the autumnal harvest was ready. I say ‘picking’ – we did a little of that, but it’s perhaps fair to say that the subsequent tour of the winery (yes, we do make wine in England!) and tasting consumed the larger portion of the time we spent at the vineyard.
Later, we went for dinner with her partner, and decided that more wine was called for – and on the list, I spied this rather complex explanation:
After a huge investment of both time and money this wine is now presented with a stelvin closure to preserve freshness and purity of fruit, whilst also avoiding the possibility of cork taint.
Anyone guess what that means?
Yep, you got it: “Screw cap.”
It sounds like the sort of thing I read in proposals all too often – content contributors feeling the need to write over-elaborate text, incorporating jargon wherever possible, as if doing so makes them sound clever. And, of course, it usually achieves the exact opposite. Never forget to keep it simple!
Yep, you got it: “Screw cap.”
It sounds like the sort of thing I read in proposals all too often – content contributors feeling the need to write over-elaborate text, incorporating jargon wherever possible, as if doing so makes them sound clever. And, of course, it usually achieves the exact opposite. Never forget to keep it simple!
RSS Feed
