For our final post before the festive season, I’m going with possibly the most ill-conceived proposal answer I’ve seen recently.
Asked to describe any past work for the client, the bidder replied that they did indeed have an existing relationship. Only, they didn’t paint a picture of the projects they’d delivered, the business benefit the client had derived, the great feedback they’d received. Oh no! See, there was one measure of success that was foremost in the account manager’s mind, and so the answer read:
We have delivered over £1m worth of services to you and this represents a real achievement.