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The bid gamble

2/27/2013

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Posted by Jon
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OK, I confess…. my office is something of a mess. Not in terms of paperwork on projects that I’m running: I can lay my hands on that in a flash. But I’m forever tearing items out from newspapers and magazines, and then finding that they show up a year or more later. “Oh yes,” I then think: “That was interesting!”One such materialised as if from nowhere on my desk this morning. It’s from The Economist a fair while back, about research into gambling addicts by  neuroscientists at Nottingham University. What caught my eye was the opening line of the article, which could almost have been written about bidding:
It is not the thrill of winning, but the thrill of almost winning that sets a problem gambler apart from those who just fancy a flutter.
Not, of course, that I am suggesting that salespeople ‘gamble’ when it comes to bids, wanting to roll the dice whenever they think there’s the slightest chance of success. Or that this is a ‘problem’ needing help (i.e. a much stronger qualification process). Oh no…!
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    BJ Lownie and Jon Williams are the co-founders of Strategic Proposals.

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