Posted by Jon
Back in the summer, my son Benedict and I went away for a short break to north Wales. We spent a lovely few days, exploring mountains, castles and steam trains (always popular with a ten year old!).
As we returned to our hotel one night in the small town of Porthmadog, our eye was caught by a coach bearing our name:
Back in the summer, my son Benedict and I went away for a short break to north Wales. We spent a lovely few days, exploring mountains, castles and steam trains (always popular with a ten year old!).
As we returned to our hotel one night in the small town of Porthmadog, our eye was caught by a coach bearing our name:
Next to it was a minibus:
On closer inspection, this was also from a company called Williams. Only this time:
What amused me was that both vehicles displayed precisely the same telephone number. In other words, the good people of the town in which we were staying would recognise the company’s bus with a happy: “Oh look, there goes our local company – Williams of Porthmadog.” Meanwhile, anyone living five miles down the road and wanting to book a coach from their own town’s provider would happily call Williams of Criccieth. As a means of tailoring your story to the audience, I thought this was pretty cool!
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