Posted by Jon
I’ve been helping a proposal centre to pull together a style guide recently. The team’s writer (hi, Jen!) unearthed a quote that I love:
I’ve been helping a proposal centre to pull together a style guide recently. The team’s writer (hi, Jen!) unearthed a quote that I love:
Never offend people with style when you can offend them with substance.
Sam Brown
Sadly, I’ve evaluated more than a few proposals that seem to taken that advice on board.
A few days later, Graham Ablett (one of our Strategic Proposals colleagues) pointed me to the wonderful website for the Hotel Foz do Iguacu in Brasil. It’s so bad that I had to resort to Google to make sure it’s not a spoof.
The introduction page (do watch the introduction!) is full of cool graphics effects; the layout is highly professional… it’s just that they seem to have run out of money after all the work with the designers to pay a competent translator. Almost every page made me laugh aloud; my favourite runs as follows:
A few days later, Graham Ablett (one of our Strategic Proposals colleagues) pointed me to the wonderful website for the Hotel Foz do Iguacu in Brasil. It’s so bad that I had to resort to Google to make sure it’s not a spoof.
The introduction page (do watch the introduction!) is full of cool graphics effects; the layout is highly professional… it’s just that they seem to have run out of money after all the work with the designers to pay a competent translator. Almost every page made me laugh aloud; my favourite runs as follows:
Our Business Center consist with one reserved room, equipped with the computer connected on the internet, telephone, fax machine and a specially project table for you to make your own work reunion. Here you didn’t stay disconnected of the world that are around you.
Catch it now, before they rewrite it!
RSS Feed
