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Something’s missing

9/27/2006

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Posted by BJ
While picking up my coffee this morning at my local Dunkin’ Donuts, I noticed a sign on the counter. The sign, promoting their omelet on a bagel, read:​
​The ingredients in your omelet are –
* Red bell peppers
* Onions
* Potatoes
* Mushrooms
* Bacon
​As I read this I had this nagging feeling that something was missing here. After a few seconds, it hit me.

Did you notice it? Right. Seems that whomever put this marketing piece together (and it was nicely done and had a very official looking #54328-91B on it so I’m guessing it came from corporate) was so focused on all the extras, they missed the main ingredient.

Need I point out the parallel to some proposals? :-)
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    BJ Lownie and Jon Williams are the co-founders of Strategic Proposals.

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