While picking up my coffee this morning at my local Dunkin’ Donuts, I noticed a sign on the counter. The sign, promoting their omelet on a bagel, read:
The ingredients in your omelet are –
* Red bell peppers
Did you notice it? Right. Seems that whomever put this marketing piece together (and it was nicely done and had a very official looking #54328-91B on it so I’m guessing it came from corporate) was so focused on all the extras, they missed the main ingredient.
Need I point out the parallel to some proposals? :-)