Sometimes, as a proposal professional, our job becomes to surprise the customer – to take the evaluation team aback with the originality of our approach and the degree of empathy that we create, often in the most subtle of ways.
Now, I love trying to learn from other creative professions – artistic folks, writers, marketeers, advertisers – and I’ve just seen the most amazing example of this (thanks to my friend Emma, who linked to it on her Facebook page earlier this evening). It’s the new Christmas* advert from British department store John Lewis (bettering, IMHO, even their incredible “Always a Woman” ad from last year).
* Sorry, it’s mid-November. Did I mention Christmas?!
** Frankly, if you don’t get the parallels with proposals, I hope you enjoy an amazing piece of advertising anyway!