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Simply brilliant

11/11/2011

2 Comments

 
Posted by Jon
Sometimes, as a proposal professional, our job becomes to surprise the customer – to take the evaluation team aback with the originality of  our approach and the degree of empathy that we create, often in the most subtle of ways.

Now, I love trying to learn from other creative professions – artistic folks, writers, marketeers, advertisers – and I’ve just seen the most amazing example of  this (thanks to my friend Emma, who linked to it on her Facebook page earlier this evening). It’s the new Christmas* advert from British department store John Lewis (bettering, IMHO, even their incredible “Always a Woman” ad from last year).
Turn down the volume so as to not disturb the other folks in your open plan office; get a box of paper handkerchiefs; and wonder what on earth we** could do to influence customers like this:http://www.youtube.com/watch?v=pSLOnR1s74o

–

* Sorry, it’s mid-November. Did I mention Christmas?!
​
** Frankly, if you don’t get the parallels with proposals, I hope you enjoy an amazing piece of advertising anyway!
2 Comments
John E. Bredehoft
3/25/2016 03:24:52 pm

Well, it is the first time that I’ve seen someone impatiently waiting for the deadline to come… :)

Reply
Sam
3/25/2016 03:25:00 pm

Hmmm, I don’t get that. Kid is grumpy. Kid gives parents present which will undoubtedly be rubbish. Winsome young girl murders Smiths song. The end.

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    BJ Lownie and Jon Williams are the co-founders of Strategic Proposals.

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