I posted a piece on various signs a while back. In it a pointed out that some of the wording didn’t work for me.
Well, the glass shop I mentioned has redeemed itself in my eyes with their latest sign. It reads, “Come in for first-glass service”.
I approach proposal titles and themes the same way. I look to make them relevant, have them present the value and be creative. An example that comes to mind is a proposal submitted to the largest retail home/building supply store (I’m sure you know to which one I am referring). This was for technology but the real driver was increasing profits. Our title/theme? “Building Profitability”.