Posted by BJ
Anyone who has attended a workshop or a presentation that we’ve delivered has heard us speak about the need to use terms with which the customer is familiar, to be very careful with the use of jargon or industry terms and above all, to ensure the customer understands what it is you’re talking about.The need for this became very clear when I overheard a conversation recently between two children, a boy of 6 and a girl of 4.
The boy, very proudly, said to the girl, “I’m going with my family to the Bahamas.”
The girl responded by asking, “What’s a “Bahamas”.
Providing an example of what many of us will no doubt see as way too close to real life, the boy then responded, very sheepishly I might add, with “I don’t really know what a Bahamas is.”
Anyone who has attended a workshop or a presentation that we’ve delivered has heard us speak about the need to use terms with which the customer is familiar, to be very careful with the use of jargon or industry terms and above all, to ensure the customer understands what it is you’re talking about.The need for this became very clear when I overheard a conversation recently between two children, a boy of 6 and a girl of 4.
The boy, very proudly, said to the girl, “I’m going with my family to the Bahamas.”
The girl responded by asking, “What’s a “Bahamas”.
Providing an example of what many of us will no doubt see as way too close to real life, the boy then responded, very sheepishly I might add, with “I don’t really know what a Bahamas is.”
RSS Feed
