Posted by BJ
I came across these two tidbits in my local paper -
I came across these two tidbits in my local paper -
“Time Out Of The House Significantly Contributes To Children’s Health.” This article stressed the need for children to get away from the TV and computer and spend time outside. The article then has, “You and your children can find a list of outdoor activities online at www.outdoorfun.com.
Decidedly mixed message there. And you just know most of us (Ok, those of us that have been in the game awhile) have submitted a document that contained some similarly contradictory/conflicting statements. Thus the need for careful and critical reviews, ideally by a person or persons with some objectivity (and who aren’t afraid to be critical.)
In the second piece the author spoke of being behind a truck for ABC (name changed) Corporate Coffee Services. The author pointed out that he was behind the truck in a drive-through line at a Dunkin Donuts. Hmm. Now doesn’t that deliver the right message?
Here too, I suspect how the company operates and appears to the customer may differ, either slightly or significantly, to how it is presented within a proposal.
In the second piece the author spoke of being behind a truck for ABC (name changed) Corporate Coffee Services. The author pointed out that he was behind the truck in a drive-through line at a Dunkin Donuts. Hmm. Now doesn’t that deliver the right message?
Here too, I suspect how the company operates and appears to the customer may differ, either slightly or significantly, to how it is presented within a proposal.
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