I caught a bit by the comedian Ron White recently wherein he presented the diamond industry and jewelers’ latest marketing message. Upon hearing it, it occurred to me that it related to the development of proposal strategies and themes.
The current marketing message for diamonds is, “Give her a diamond and she will be rendered speechless.”
As Ron points out, this is spin on the industry’s intended message, which is, “Give her an expensive piece of jewelry and it will shut her up for a while.”
Definitely makes the message more shiny, don’t you think? And, as Ron would point out, the needs of both parties involved get what they are hoping for.
(And yes, I do realize I’ll no doubt put up with some flack from those who are easily offended. for posting this. Fortunately, I know that our readers, aka proposal people, by the very nature of their work, are not the type of people to be easily offended. Heck, we work with [put up with might be more correct] sales people on a daily basis, right? ☺)