I caught a commercial on the radio today introducing a new doctor at the local hospital. The commercial closed with the doctor stating, “I treat all my patients like you’d treat a member of your family.”
Okay. I understand the intent here…but I think you can easily see where this could be confusing or out of alignment with the listener’s thinking. (Oh sure, like I’m the only one with a few dysfunctional family members, right?)
As we all know and have heard many, many times, it’s all about understanding the client.