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It’s All Relative

10/11/2007

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Posted by BJ
I caught a commercial on the radio today introducing a new doctor at the local hospital. The commercial closed with the doctor stating, “I treat all my patients like you’d treat a member of your family.”

Okay. I understand the intent here…but I think you can easily see where this could be confusing or out of alignment with the listener’s thinking. (Oh sure, like I’m the only one with a few dysfunctional family members, right?)

As we all know and have heard many, many times, it’s all about understanding the client.​
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    BJ Lownie and Jon Williams are the co-founders of Strategic Proposals.

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