Those of you who are old enough might remember the title as the tag line for the show, ‘Name That Tune’. On the show, the objective was to recognize a song having heard the least number of notes. (Yes Jon, this probably was before your time though I am starting to think you might not be quite as young as you’d like to think you are. :) )
The concept of presenting a message with the minimum amount of information came to mind today while driving when I saw a license plate with the letters “ZPTDODA”. Upon seeing this I thought, “It’s really cool that a person could present this commonly known phrase with only 7 letters.”
Now, I’ll admit it. I’m a big fan of creative license plates. And I’m fortunate in that I live in a state (that being the geographical type, in this case NH, as opposed to the psychological such as ‘denial’ – nice try though, Jon) that allows 7 letters on a license plate.
Some of my other favorites license plates are “10SNE1”, “NTDEDYT”, “O2BFIT” and one which was on an older Lincoln Continental (a rather large car for those of you not familiar with it) which was “DAYAHT”. Perhaps you’ve got a few of your own. If so, please feel free to post and share them here.
Each of these plates manages to express a word/phrase/message using a minimum amount of letters. As proposal professionals, I think we should keep this concept in mind as we edit our documents and seek to use fewer, rather than more, words.