Jon and I have often talked about the need to “hit the Client’s hot buttons” and “cut through the noise level”. I saw a sign in a store recently that did this well and is a great example of how to hit a hot button and get the reader’s attention.
Most of us have been in a store, especially a store with items which are easily broken, reminding parents of their responsibilities regarding the behavior (Jon would spell that behaviour) of their children while in the store.
Some of these signs are very direct – “Parents are responsible for any breakage caused by their children.”
Other take a gentle approach – “Parents are kindly reminded to keep their children with them at all times.”
Still others take a humorous, light hearted approach – “Unattended children will be sold.”
I saw a sign recently that took a different approach. It went right to what, for most parents, would be a “Hot Button”.
This particular sign read, “Unattended children will be given a double shot of espresso and a free puppy.” I suspect this caused more that a few parents to keep a very close watch on their children while in that store.