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Forget lunch, I’m going to bed

7/15/2009

1 Comment

 
Posted by Jon
Waiting for a friend recently in a rather nice fish restaurant in Edinburgh, as a gentleman and lady arrive at the next table. He’s obviously been here before, because he immediately comments, in a matter of fact way, “I’m just going to have their soup, then a lunchtime quickie.”

“WHAT?” she shrieked in sheer surprise.

He looked puzzled – then blushed, and passed her the menu. “Lunchtime quickie: £7.50, Monday to Friday. Mussels or seafood chowder with crusty bread, chips and a glass of wine.”

I suppose we do that in proposals, too – assume that the reader’s familiar with a particular phrase or concept. But I doubt it has quite as shocking an effect!​
1 Comment
Wendy Hersh
3/25/2016 05:12:31 pm

It’s so funny – I just received an issue of a Power Writing newsletter on the same topic talking about “How to prevent the two-martini mistake”. It’s from publicationcoach.com if anyone’s interested.

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    BJ Lownie and Jon Williams are the co-founders of Strategic Proposals.

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