Most customers these days seem to ask for an electronic version of your proposal in addition to the traditional printed copies. Indeed, it’s far from uncommon nowadays to see instances where no paper is required at all.
The response from most proposal teams? Burn the files containing the proposal onto a CD, and – if they happen to have the right kit – print a nice CD label.
Consider the impact on the buyer. Your printed copy (one hopes) looks extremely professional; in comparison the CD is totally uninspiring!
BJ posted recently about the importance of keeping in touch with the latest tools in the market, and a good example for me has been the software that now exists to produce high-quality multimedia versions of your proposal, quickly and cost effectively. The step up in credibility that you get when buyer inserts your CD and sees a professional, branded, tailored screen – rather than the dull old list of sub-directories and files on your competitors’ CDs – is fairly easy to imagine.
It’s well worth a look across at QND, if you haven’t had a chance to explore this area yet. (And tell them the Proposal Guys said hi!)