The Proposal Guys Jon and BJ's proposal blog
  • Home
  • About
  • SP Website
  • Contact
  • Subscribe
  • Home
  • About
  • SP Website
  • Contact
  • Subscribe

Disconnected

3/2/2007

0 Comments

 
Posted by BJ
​
There’s a commercial running in my area at the moment for a local furniture store. This commercial features the husband and wife who are the owners of this company (if you’re in the New England area, you’d recognize the names), rather than professional actors.

The dialogue in the commercial is as follows –​
​HUSBAND: Why do we sell more sofas than any other furniture store?

WIFE: We have the best quality at the best price.
​Now, maybe it’s just me but I’m thinking there should be a “We sell the most sofas because…” in there some where. Without this, it feels like there is a disconnect between the question and answer. By adding this, the two are solidly and clearly linked.

I see the same thing in lots of proposal I review and in my opinion, adding these few words makes for a much stronger response.
0 Comments

Your comment will be posted after it is approved.


Leave a Reply.

    Articles by Topic

    All
    APMP & Accreditation
    Interviews And The Panel
    Musings
    Processes & Best Practice
    Proposal Guys News
    Proposal Panda
    Proposal Training
    Purchasing Insights
    Word Play & Writing

    Authors

    BJ Lownie and Jon Williams are the co-founders of Strategic Proposals.

    Subscribe



    * Required fields

    SP News

    Strategic Proposals News

    RSS Feed

Picture
Website by Digital Media Design, Inc.