Differentiation

3/26/2007

Posted by BJ
While on a visit to Miami and strolling down Ocean Drive, as one does while in that lovely city, at various points I would pass one of several young men on the street selling CD’s of their own music.

One of these gentlemen obviously understood the need to focus on the customer’s concerns and promote those qualities which provide a benefit which is aligned with those concerns.

And he’d found a statement that differentiated him from the others in his chosen market as he was prompting people to buy his CD with the ‘theme statement’:

2 Comments

Rob Andrews

3/26/2016 05:29:39 am

CD’s of their own music…..

As a proposal manager you should know that CD’s is genative, i.e possessive. Plural of CD is CDs

3/26/2016 05:29:49 am

Good catch guy. Glad you’re reading the posts and that they offer you a chance to exercise your editing/proof reading skills.

Your spotting this bit of “grammatical creativity’* on my part highlights a point I’ve made within a previous post. That being, that an error will be overlooked by some (I fall into this group) and that it will be the equivalent to a reading “speed bump” to others (looks like you’d fall into this camp guy. :-)

*And I would offer the following in regards to any errors within my posts. As this is a blog and not a formal proposal, and by it’s** very nature rather informal, I tend to treat editing/proofing rather casually (driving my buddy Jon bit mad in the process!) and as readers who know me well will tell you, I can be pretty creative when it comes to spelling and rules of grammar. For our formal submissions we always enlist experts (you rock Rickie!) to ensure the document is correct and clean.

** This mistake (the apostrophe that shouldn’t be there) was made intentionally just to tease you. Hope you spotted this one too

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BJ Lownie and Jon Williams are the co-founders of Strategic Proposals.

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