Here I am, sitting in a meeting room waiting to run a pre-proposal planning workshop later this morning, having arrived ludicrously early after an amazingly traffic-free drive. We’re in a brand new hotel that’s obviously given real thought to their design and branding. Every participant has a lovely folder in front of them with a free mousemat; the hotel has kindly provided a fact sheet about its services.
The leaflet proceeds to tell me that each drinks is “made from freshly ground Costa granules and perfectly made as only it should be.” Many a proposal writer would be proud of creating such a glowing description of instant coffee were they selling it in a tender.
As for the local attractions: “for the thrill seekers there’s Drayton Park Manor & Zoo”. I’m not sure I want to know….