The Proposal Guys Jon and BJ's proposal blog
  • Home
  • About
  • SP Website
  • Contact
  • Subscribe
  • Home
  • About
  • SP Website
  • Contact
  • Subscribe

Client-centric messaging

6/13/2013

1 Comment

 
Posted by BJ
​
Not sure if I have posted on this previously (I know Jon, that’s what starts to happen at my “advanced age”, right my friend? Of course, if that’s true, I have an excuse. What would yours be then?!).

I was in a local store which had a fair amount of things that were breakable and/or potentially dangerous for children. Many a store I’ve been in has had a sign along the lines of “Please watch your children” or “Parents are responsible for any damage done by their children”.
​
This particular store had obviously given some thought to the individuals to whom the sign was directed (the parents), as well as to some potential motivators that would cause the parents to heed the sign. It read:
“Unattended children will be given an espresso and a free puppy.”
The several children I saw in the store were being held firmly by the hand and closely watched by the parents.
Are the messages within the proposal you submit as compelling to your clients as this sign?
1 Comment
Graham Ablett
3/25/2016 03:05:24 pm

You mean like the proposal I read easily that had the wrong customer name written in it at least 5 times…but then worse still, they also had their own name wrong. That takes real effort :)

Reply

Your comment will be posted after it is approved.


Leave a Reply.

    Articles by Topic

    All
    APMP & Accreditation
    Interviews And The Panel
    Musings
    Processes & Best Practice
    Proposal Guys News
    Proposal Panda
    Proposal Training
    Purchasing Insights
    Word Play & Writing

    Authors

    BJ Lownie and Jon Williams are the co-founders of Strategic Proposals.

    Subscribe



    * Required fields

    SP News

    Strategic Proposals News

    RSS Feed

Picture
Website by Digital Media Design, Inc.