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Cheap and cheerful

7/20/2006

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Posted by Jon
​
An interesting quote popped up a few days ago on the often-thought-provoking Quotes of the Day site, attributed to John Ruskin in the nineteenth century:​
There is scarcely anything in the world that some man cannot make a little worse, and sell a little more cheaply. The person who buys on price alone is this man’s lawful prey.
​That’s a useful philosophy to bear in mind the next time you know your proposal won’t be the cheapest. “It’s late, it doesn’t work, the service is atrocious and our users hate me,” is unlikely to be a successful recipe for getting the buyer their next promotion.
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    BJ Lownie and Jon Williams are the co-founders of Strategic Proposals.

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