Posted by Jon
My all-time favourite worst-line-ever in a proposal (ignoring those involving proofreading errors) was in an Executive Summary that I reviewed in my purchasing days, which stated:
My all-time favourite worst-line-ever in a proposal (ignoring those involving proofreading errors) was in an Executive Summary that I reviewed in my purchasing days, which stated:
This is described in more detail in our quality assurance procedures, which may or may not be included later in this proposal.
As an example of breaching the rule that a good proposal should ‘read with one voice’ – in terms of both the style and substance of the content – this must take some beating.
I was reminded of this a few days ago when I came across two of the most incongruous lines I’ve encountered in a long time, within the space of a couple of hours. First, an announcement over the tannoy by the staff on Durham railway station, as my early-morning train to London pulled in:
I was reminded of this a few days ago when I came across two of the most incongruous lines I’ve encountered in a long time, within the space of a couple of hours. First, an announcement over the tannoy by the staff on Durham railway station, as my early-morning train to London pulled in:
“There are no reservations on this train. This is because of earlier flooding.”
What?!
Later, I read the “Ethical Living” section in my morning Guardian, which commented:
Later, I read the “Ethical Living” section in my morning Guardian, which commented:
Keeping a few geese seems to have gone a little out of fashion, which is perhaps surprising…
A little? Surprising?