A team I know well recently showed me the front cover of a proposal they’d submitted for a construction project upgrading a major road. The image? A beautiful photograph of a highway, heading into the distance at sunset.
“Very neat to have used a photograph of the road,” I commented.
We always talk about using appropriate images on the front cover. A photo of the road on which they’d be working would be great. One of a different road entirely creates precisely the wrong impression.
(And why stop at a photo of the road as it is now? A debate on the choice of images might include an artist’s impression of the road after its upgrade; a map of the route – especially if there was any clever differentiation, such as finding a shorter path for it to save money; a combination of before and after?)