A design team recently presented me with samples of some new proposal binding and packaging. I immediately dropped one of the ring binders onto the floor. “May I?”
They looked at me, concerned. I proceeded to tell the story.
Some years ago, I facilitated the evaluation workshops for a major IT procurement for a leading financial services institution. We gathered the evaluators together in the executive suite at Murrayfield, home of Scotland’s national rugby team.
I can still feel the moment that the ring binder started to disintegrate completely in my hands. I can picture the pages of that bidder’s proposal, floating away in the wind and the rain, in the general direction of Glasgow.
Needless to say, we didn’t trek across the muddy training pitch to retrieve them. I’ve never since underestimated the importance of packaging and binding for proposals. And I put any collateral to what I now term ‘The Murrayfield Test’: if I stand on it, does it survive the experience?