I’ve been doing a fair amount of peer reviewing lately: even the best proposal teams can find themselves getting too close to their content, and benefit from someone standing back and looking at their material through fresh eyes.
The same can be true in other walks of life. Take the soon-to-open Lebanese restaurant that I walked past recently on Piccadilly in London.
Then again, Vic, my wife, was even more surprised. See, Russian’s one of her native tongues. And “Ebla” apparently sounds precisely like that language’s crudest word for very, very naughty bedroom activities.