One of my course attendees told tale the other week of a pitch she’d given recently; a photograph of an attractive young woman adorned the slide describing the agenda for the presentation.
The client’s purchasing manager listened dutifully, then pointed at the screen and asked, “Does she work for your company?”
The presenter explained that she’d taken the image from a library of stock photos.
“Oh,” said the purchaser, evidently disappointed. “She’s really pretty. I was hoping you were going to tell me that she’d be our account manager if you won the business.”
You know, there are some deals you’re better off losing…