I came across these two tidbits in my local paper -
“Time Out Of The House Significantly Contributes To Children’s Health.” This article stressed the need for children to get away from the TV and computer and spend time outside. The article then has, “You and your children can find a list of outdoor activities online at www.outdoorfun.com.
In the second piece the author spoke of being behind a truck for ABC (name changed) Corporate Coffee Services. The author pointed out that he was behind the truck in a drive-through line at a Dunkin Donuts. Hmm. Now doesn’t that deliver the right message?
Here too, I suspect how the company operates and appears to the customer may differ, either slightly or significantly, to how it is presented within a proposal.