Tan Parmar of design agency Redwood was another of the presenters at last month’s UKAPMP conference. I enjoyed his comments on designing magazine covers: the parallels to proposals are evident. “Covers are really important,” Tan explained. “A good cover should encapsulate the mood and tone of the magazine.”
His design checklist for a good magazine cover? Simplicity, clean typography, and visual impact. Not many of the proposal covers I see – often cluttered and uninspiring – would pass the test.
Tan also outlined one of the benefits of good design: “when you’re skimming through the magazine, you can access information really, really quickly.” Again, that’s so similar to our world, where evaluators need to be able to navigate our documents quickly and easily, whilst absorbing our key messages.