I was listening recently to Gary Mule Deer, a brilliant comedian. In his routine he presents things he’s read, in this particular case, from a church bulletin.
As is immediately apparent upon hearing the items read, it’s important to consider the impact when presenting two items close together.
The following are two items I recall Gary presenting (I’m sure these aren’t verbatim -my apologies Gary).
The first two items -
“Join us for a special presentation by our choir.”
And the second two -
“Weight Watchers Meeting – Tues. at 7:30pm”
“Please enter through large double doors on side of building.”
I recall Jon telling me about a proposal he reviewed that contained information that had him laughing due to the unintended impact. To a question regarding training for customer service, the response listed various training courses the CSR’s (customer service representatives) would attend.
At the top of the list was, “Dealing with unreasonable clients.”