I found a kindred spirit recently in a sales manager with whom I’ve been doing some work.
I mentioned that I’m extremely competitive. So is he.
I explained that I don’t lose many opportunities on which I work. Neither does he.
I commented that I still feel frustrated by the bids I’ve worked on that have been lost. Him too.
Between us, we then listed the brands that we respectively boycott, having been involved in unsuccessful bids to the organisations concerned. And we realised that between us we avoid shopping in a fair percentage of high-street stores as a result.