There’s a commercial running in my area at the moment for a local furniture store. This commercial features the husband and wife who are the owners of this company (if you’re in the New England area, you’d recognize the names), rather than professional actors.
The dialogue in the commercial is as follows –
HUSBAND: Why do we sell more sofas than any other furniture store?
WIFE: We have the best quality at the best price.
I see the same thing in lots of proposal I review and in my opinion, adding these few words makes for a much stronger response.