Not sure if I have posted on this previously (I know Jon, that’s what starts to happen at my “advanced age”, right my friend? Of course, if that’s true, I have an excuse. What would yours be then?!).
I was in a local store which had a fair amount of things that were breakable and/or potentially dangerous for children. Many a store I’ve been in has had a sign along the lines of “Please watch your children” or “Parents are responsible for any damage done by their children”.
This particular store had obviously given some thought to the individuals to whom the sign was directed (the parents), as well as to some potential motivators that would cause the parents to heed the sign. It read:
“Unattended children will be given an espresso and a free puppy.”
Are the messages within the proposal you submit as compelling to your clients as this sign?