APMP accreditation recognized as contributing to team development

Posted by BJ under APMP & accreditation, Processes & best practice | Add your comment

One of our readers, Melissa D, a co-chair of the New York Metro Chapter of APMP, recently received a commendation from her company for her work in developing the proposal support team which she manages and of which she is also a key member.

In an article published by the company, Melissa highlighted the role accreditation has played in the development of her company’s proposal group. She commented, “Just as an accountant should have a CPA and a lawyer needs to pass the Bar, our proposal professionals should be accredited and have the chance to participate in learning and development programs.”

In the article, Melissa also offers her views on ways to develop your team (and echoes many of the things Jon and I have stated and written about here in the blog). Here’s what Melissa advises:

  • Recognize that each individual is different – with different skill sets, needs and interests.
  • Understand the expectations for your group and consider ways you can coach and mentor.
  • Join professional organizations (such as APMP) to stay abreast of best practices for your group or industry.
  • Seek out training opportunities
  • Don’t get too comfortable – There’s always something to learn!

Congratulations to Melissa on this prestigious award, on her promoting APMP accreditation and her obviously ‘getting it’ when it comes to the profession of proposals.

Are you paid enough?

Posted by Jon under APMP & accreditation | Add your comment

Interested in knowing how your remuneration compares to that of fellow proposal staff? I thought you might be!

APMP’s 2011/12 Global Salary Survey has just been unveiled. You can complete it anonymously here. The survey assesses eight key salary drivers and the associated compensation structure:

Industry

Region

Gender

Age

Education

Job Function

Management Responsibility

Experience

The deadline for participating is 23 December: do pop over to the survey site and join in! I’ve just filled it in myself, and it only took about three minutes.

If you choose to provide your email address, you’ll receive a report showing the key findings once the survey results have been analysed – probably around the end of January. If it shows you’re underpaid, what better way to support your claim for a pay rise. And if it shows you’re overpaid – well, let’s just hope your boss hasn’t participated too!!

APMP accreditation 2.0

Posted by Jon under APMP & accreditation | 2 Comments

There’s some good news in the offing for those interested in APMP accreditation, as a refresh of the certification scheme is about to take place. We’re particularly pleased to see this: we recognise the strengths of the existing scheme and the hard work that’s gone into making it the definitive qualification for bid and proposal staff worldwide. Yet the syllabus and testing process as they stand feel increasingly creaky – very much a “version 1” – and we’ve been lobbying for some time for it to be revised. It’s a tribute to Rick Harris, APMP’s new executive director, that change is finally on the way so soon after he’s taken up office.

Most people recognise that the current standards are too oriented to larger proposal projects – a bias perhaps reflecting APMP’s heritage in the US federal government and defense markets. The next generation of the competencies has to reflect the skills needed to run proposals successfully in other sectors – such as the commercial and healthcare markets – and around the world.

“Pink teams” reviewing “wall-mounted storyboards”? ‘Capture’ management? Bid budgets for each deal? A requirement at Practitioner level for experience on ‘complex’ bids? There are too many things that simply aren’t appropriate for a scheme that has to appeal to all proposal staff around the world. And there are gaps, too: there’s far too little on leading and motivating the proposal team – or, perhaps, on problem-solving. There’s nothing on the content development process – or on writing great content!

And even once the competencies have been refined, the way in which they’re tested needs real work. There are numerous questions at Foundation level that are ‘controversial’, to say the least. The “PPAQ” form at Practitioner is in dire need of an overhaul – a personal opinion that would tend to be validated by the relatively low number of people who’ve attained this second tier of accreditation. And the language used throughout needs to be less impenetrable, especially for candidates who are not native English speakers: put bluntly, the next iteration of the scheme needs to be far better written.

I’m very much looking forward to feeding in my views to whichever research organisation APMP selects to canvass opinion from proposal teams worldwide. After all, I think I’m right in saying that I’ve delivered APMP Foundation training in more countries around the world than anyone else – sixteen nations across four continents in the past eighteen months alone! I’m willing to providing whatever time it takes to comment in detail on the current competencies, questions or forms – and to contribute (as a member of the APMP steering committee for accreditation, and as an Approved Trainer) to the peer review of any new materials.

We’ll share anything here that we’re able to – including, if we can, anything we learn about how you can contribute your views to the research exercise. In the meantime, we’d welcome your comments on the changes that you’d like to see to the scheme, and we’ll make sure that your input’s drawn to the attention of the relevant folks.

The Art of (Proposal) War

Posted by Jon under APMP & accreditation, Musings, Processes & best practice | 1 Comment

Next week sees the 22nd APMP annual conference, taking place in Denver. I’m particularly looking forward to the event, as it marks the tenth consecutive year at which I’ll have presented at the conference – a record for a presenter based outside the US, I would strongly suspect.

This year’s theme, “The Art of Winning”, takes its inspiration from Sun Tzu’s famous book on military tactics, “The Art of War”, written some 2,500 years or so ago. Much as Machiavelli is my preferred evil source of reference for running proposals, it’s been great fun returning to Sun Tzu’s book having not read it for many years. I thought you might enjoy a few selected quotes, which seem particularly pertinent to those of us who write proposals.

1.       “Do not make war unless victory may be gained thereby; if there be prospect of victory, move; if there be no prospect, do not move.” (Qualify, folks!)
2.       “To be late, and hurrying to advance to meet the foe, is exhausting.” (Pre-proposal planning matters: let’s plan for success rather than merely responding to RFPs)
3.       “These things must be known by the leader: to know them is to conquer; to know them not is to be defeated.” (How clear are you with your sales teams on the information they need to dig out before you start work on a proposal?)
4.       “The army that conquers makes certain of victory, and then seeks battle. The army destined to defeat, fights trusting that chance may bring success to its arms.” (What a fabulous endorsement of the need to work out your proposal strategy before you start to write)
5.       “If a victory be gained by a certain stratagem, do not repeat it. Vary the stratagem according to the circumstances.” (We need a specific strategy for every opportunity – and simply cutting and pasting the Exec Summary from the last deal isn’t good enough!)
6.       “The wise man considers well both advantage and disadvantage. He sees a way out of adversity.” (That’s why the APMP accreditation syllabus puts so much emphasis on the Bidders’ Comparison Matrix)
7.       “In general, the procedure of war is: the Leader, having received orders from his lord, assembles the armies.” (Hey, we’re working for the sales organisation, right -  supporting them as they seek to win business. To an extent, we need to know our place).
8.       “As a rule, the soldiers prefer high ground to low. They prefer sunny places to those the sun does not reach.” (Yep, motivating the team’s pretty important)
9.       “Universal courage and unity depend on good management.” (Ever seen a dysfunctional proposal team, with everyone pulling in opposite directions…?!)
10.   “We create a situation which promises victory; but as the moment and method cannot be fixed beforehand, the plan must be modified according to the circumstances.” (How relevant to the ever-changing world of managing proposals)
11.   “If victory be certain from the military standpoint, fight, even if the lord forbid. If defeat be certain from the military standpoint, do not fight, even though the lord commands it.” (A controversial one, this – does it encourage rogue bidding? Not necessarily one I’d want to share with salespeople, but an interesting insight into their mindset!)
12.   “As has been said: “Know thyself; know the enemy; fear not for victory.” (That’s proposal strategy in a nutshell!)
13.   “To fight and conquer one hundred times is not the perfection of attainment, for the supreme art is to subdue the enemy without fighting.” (Hey, if we can avoid getting into a competitive tendering process in the first place – writing pro-active proposals, especially seeking to renew existing contracts, then so much the better)
14.   “He who does not employ a guide, cannot gain advantage from the ground.”  (Training for all participants; coaching; mentoring – all key to success)

It promises to be a great conference: if you’re lucky enough to be attending, do come and say hi!

APMP: a new Executive Director

Posted by Jon under APMP & accreditation | 7 Comments

Many of you will have read the news last month that David Winton, Executive Director of APMP, has taken the decision to step down from the post at the end of this year. As the official announcement from APMP stated:

David has been actively involved with APMP for the past 20 years, and has served as our Executive Director for the past 18 years. He has worked tirelessly to grow our membership and to increase recognition for our profession. Under his tenure, APMP has grown to more than 3,800 members in 68 countries, and more than half of the membership has achieved accreditation. He has successfully coordinated and co-chaired 18 annual international conferences, and many chapter events and symposia.

On a personal note, I’ll be extremely sorry to see David leave; he’s someone I admire and respect greatly. He’s offered marvellous support to me since I first met him nearly ten years ago – being wonderfully helpful to the UKAPMP chapter in its early days and since, and being incredibly helpful regarding the conferences at which we’ve presented and exhibited over the years.

The search is now on for a new Executive Director for APMP (and anyone interested should contact Kirste Webb). Whilst policy for the association is set largely by its elected officers, the Executive Director inevitably has a huge impact on APMP’s direction. Here are my personal thoughts on some of the priorities for the new post holder (and the Association more generally) in the coming years – building, of course, on much excellent work that’s already underway:

1.     Grow membership. 3,800 is an impressive figure – but still represents merely a fraction of the bid / proposal community in any of the countries where we have chapters or members. Let’s set an aggressive, challenging, step-change target – say, to at least double it (or to 10,000) within four years – and build a clear plan to get there.

2.     Grow internationally. March 2011 marks the tenth anniversary of the APMP’s first international branch. Nearly a decade on, the association’s roots have spread, with chapters in several other countries. Yet many of these international groups are still relatively young, and relatively small. I’d like to see real focus from APMP on growing these more rapidly – with strong financial investment if needs be. We also urgently need more realistic membership rates in countries where the cost of living is so much lower than in the US / western Europe, if we’re not to inhibit growth.

3.     Run a non-US conference. Why don’t we decide that APMP’s main worldwide conference in, say, 2014 will be one of the autumn events held outside the US – e.g. an expanded version of the excellent event that takes place every year in the UK? The May/June summer event could still take place that year – but would be classed simply as the US national gathering for a year. I think that’d give a very powerful message about the association’s worldwide reach. (And let’s run the conference in, say, South Africa or India before the end of the decade, too).

4.     Commercial focus. Clearly, APMP’s legacy is in the government / defense space – and I respect and value the pioneering work in those areas, which have largely shaped the way we view our profession today. But so many proposal teams work in such different environments – with response times measured in days and weeks, rather than months or years – that APMP needs to come to terms more fully with the commercial world, with approaches in this arena seen as equally valid as those in the traditional areas of APMP’s strengths. More research focused specifically onto this area may also help.

5.     “Accreditation, mark 2”. The accreditation scheme has been one of APMP’s greatest success stories in recent years. Yet the current model draws on benchmarking data from a study nearly ten years old – at a point where the Association was largely US and government / defense oriented. That means that the competency definitions are skewed (and irrelevant for many who wish to become accredited) – whilst some of the syllabus feels increasingly dated. The competencies and questions urgently need updating; there needs to be a vendor-independent study guide (rather than a proprietary textbook, no matter how good that is); we need an exam in languages other than English. And the investment needed to make that needs to be generated and made available – surely not infeasible, given the revenues and memberships that accreditation has generated. Moreover, far too few members have reached the higher levels of accreditation (Practitioner & Professional) – progress in this area needs to be accelerated.

6.     Financial openness. I’d like to see the Association’s financial accounts and plans published openly every year for all to review, along with a review of central spend versus monies invested back into local chapters. It’s tough for a not-for-profit organisation to balance financial robustness with the investments that we’d all like to see; letting members understand the finances can only help.

7.     Exploit the website. How many members regularly access the www.apmp.org site, or really make use of the wealth of wonderful information in the APMP “Body of Knowledge”? I genuinely believe that there’s far more potential for the APMP website to become the focal point for proposal professionals – the daily “must visit” site for all members over their morning cup of coffee.

8.     Focus on proposals. I know I’m fighting an unpopular cause here, but we’re called the Association of Proposal Management Professionals. The clue’s in the name. By focussing more and more on “business development”, I believe we’ve diluted our message and lost a degree of focus.

I’m sure there’d be other things on my wishlist, if I kept writing, but that’s enough for now. And I know I write from the luxurious position of being someone who’s served as an officer of the association in the past, but whose commitments mean I can’t take on elected posts again myself at the moment – especially in such a US-oriented organisation. But I’d welcome readers’ thoughts on the future priorities for the association, to assist the new Executive Director, whoever that may turn out to be.

Proposals, African-style

Posted by Jon under APMP & accreditation | Add your comment

I’d like to use today’s post to congratulate the team behind this week’s first-ever African proposal management conference.

The event – “Making a splash” – took place in Johannesburg on Wednesday, and I was honoured to be invited to give the keynote speech in front of a sold-out audience of over sixty participants. I was delighted, too, for the dozen participants who passed their APMP Foundation Level exam on Tuesday after we’d worked intensively through the syllabus together.

Proposal Panda – who’s been in hibernation for the past couple of months (aka sat in the corner of my office looking glum) – joined me for the trip, and met the local proposal mascot, Wendy Witch. Here are a couple of photos from the conference and the accreditation course:

SouthAfrica1

SouthAfrica2

It’s great to see the emergence of the ‘profession’ in South Africa, and the organisers (led by local APMP chapter chair Sandy Pullinger) deserve huge praise for their hard work.

APMPFLAPWE

Posted by BJ under APMP & accreditation | Add your comment

As I’ve no doubt you’ll all immediately recognize, the title is the abbreviation* for the APMP Foundation Level Accreditation Preparation Workshop and Exam.

Now, upon seeing this, you might think this post will be about the dangers of using arcane abbreviations, jargon that the client isn’t familiar with, etc. within proposals (and I admit to being sorely tempted to do so and I reserve the right to come back to this topic in another post on another day). But that is not the intent of this topic; this post is intended to help clarify the objectives/goal of workshop.

I’m prompted to write this post based on the response I hear at the start of an APMPFLAPWE, “What is your objective in attending this workshop?”** At almost every workshop there are at least one or two participants who respond with, “I’m here to learn what I need to know to perform my job function as a proposal (manager, writer, specialist, etc.).” or some version of that statement.

I have to sigh a bit when I hear this from a participant because they obviously have not understood the purpose of the workshop.*** The objective of the workshop is to review the basics of proposal management, the material covered on the exam. A secondary objective is to provide guidance as to how best to approach the exam and answer the questions. The goal is to give participants who have the necessary understanding of proposal basics the highest probability to pass. The workshop is NOT and does not teach participants the basics of proposal management. It does not provide the exercises necessary for participants to practice, learn and gain efficiency with new skills and knowledge.**** The workshop is  not training in the true sense of the word, it is a review of material the candidate for accreditation participant is expected to know.

*This is an abbreviation, not an acronym.

**At the workshop we do try to emulate proposal best practices. In this case, as I do at a proposal kick-off, I ask those involved their objective(s) for participating in the effort.

***We have attempted to make the objectives of the workshop clear within the workshop description, write-ups and even with the careful wording of the workshop title – preparing for the APMP Foundation Level exam.

****These ARE the objectives/goal of the many proposal workshops we present.