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	<title>Comments on: Distracting your readers</title>
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	<link>http://www.theproposalguys.com/2010/01/28/distracting-your-readers/</link>
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		<title>By: Graham Ablett</title>
		<link>http://www.theproposalguys.com/2010/01/28/distracting-your-readers/comment-page-1/#comment-24474</link>
		<dc:creator>Graham Ablett</dc:creator>
		<pubDate>Thu, 28 Jan 2010 15:55:23 +0000</pubDate>
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		<description>I saw a great proofing error last week during a review of a client&#039;s proposals. They not only got their customer&#039;s name wrong, but actually their own - all on the same page. Quite spectacular! I certainly was distracted whilst trying to read that section of the proposal and if I were the customer, I would have probably stopped reading at that point.</description>
		<content:encoded><![CDATA[<p>I saw a great proofing error last week during a review of a client&#8217;s proposals. They not only got their customer&#8217;s name wrong, but actually their own &#8211; all on the same page. Quite spectacular! I certainly was distracted whilst trying to read that section of the proposal and if I were the customer, I would have probably stopped reading at that point.</p>
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