Checking your credentials

I just love this clip, from the BBC’s weekly round-up of technology news, ‘Click’. In  it, reporter Dan Simmons ‘managed to break a mobile phone marketed as “unbreakable”, during a demonstration at the Consumer Electronics Show in Las Vegas’.

(Click here to watch the video on the BBC site).

Whilst this is merely a case of a product not performing quite to the advertised spec, I think it also serves as a healthy reminder that clients will sometimes check out the statements you make in your proposal. Clearly, proposal writers aim to put a positive spin on their organisation’s capabilities – but your claims do always need to be true, and capable of substantiation if queried or challenged.

This article was written by Jon and filed under Musings, Processes & best practice. If you found it useful, you can with others. To receive automatic updates, subscribe to The Proposal Guys via RSS or Email.

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