Let’s try reading that more carefully…
I was working recently on a project with Graham Ablett (one of our fellow Directors in Strategic Proposals) on a project to edit and sharpen a client’s pre-written proposal content. A few of the lines in the raw material provided to us were particularly bizarre.
- “The core list of products in PRICING represents WHATEVER IT REPRESENTS and is not a comprehensive list of products.” (What???)
- “During contract implementation, you will receive fluid communication from your business development manager.” (I don’t think I want to know any more!)
- If there’s a problem with deliveries, they’ll advise the relevant warehouse who will make certain “that the correct quantity of product is stored to ensure further disruption”. (Ensure??!!).
Still, I’m not immune from the occasional howler myself: when we printed off a batch of our work for review, I’d mentioned the client’s ‘manufucaturing’ site. That almost feels like an example of BJ’s newordology, for those moments when things go wrong in the factory…
This article was written by Jon on 19 October, 2009 and filed under Word play & writing. If you found it useful, you can with others. To receive automatic updates, subscribe to The Proposal Guys via 
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I have added this word to our list.
Manufucature – Noun. Man-U-FUCA-ture. To produce incorrectly, a problem within or deviation from the expected process or procedure.
Example of usage – Due to our manufaucaturing process, we have a higher than normal return rate.