Picture This
Mike W. recently sent me a link to a site that has several graphics depicting various baseball statistics. I wasn’t real keen to check this out as, unlike Mike who is a huge fan of baseball, I’m not*. However, despite my low expectations, I was quite intrigued by the way the graphics were able to present what would seem to be rather mundane information.
For instance, the site has a graphic that depicts the various locations on a particular team’s schedule for the season. This could have been presented as a simple table which would have been pretty boring. Instead, it is presented on a map, with connecting lines from the home field, in much the same way an airline presents its routes.
The graphics on the site really made me stop and think about how information within a proposal might be presented in a much more relevant, interesting and most importantly, memorable way.
*The picture below of Jon at a Diamondback’s game while in Arizona for the APMP conference is how I typically think of a baseball game. Ok, maybe it was the jet lag.
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Very true – a picture definitely paints a thousand words ! All our proposals include a map showing shaded countries where we have a presence and spots for our global office locations – get’s the message across very clearly, and also translates easily to Powerpoint for capabilities and bid defence presentations…
For other information, such as the breadth and depth of our experience we tend to end up with the Excel standards of bar- and pie-charts, although – :(