Whatever
At the risk of sounding like an old fogey: does anyone else hate the word, “Whatever!”, usually uttered dismissively by younger folks?
You can picture proposal teams ten years hence, when the awful phrase has crept into everyday business usage:
Requirement – “You will resolve at least 99% of problems within one hour.”
Answer – “Whatever.”
This article was written by Jon on 29 June, 2009 and filed under Word play & writing. If you found it useful, you can with others. To receive automatic updates, subscribe to The Proposal Guys via 
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Spot on, Jon. However, what’s most abysmal is how “whatev” has started to slip into my own slang of late (grrrr). Is this a flip little “idiom du jour”… or is it a thinly veiled, rather rude expression of not caring?
Every word out of our respective mouths need not represent the height of erudition, yet slang is insidious, and our everyday language speaks volumes. What we say unthinkingly in a social context can rapidly drift into our “business-speak”, which is one thing with a colleague… but quite another with a customer.
Does this line of thought bring us full-circle to the age-old adage, “perception is reality”… and to the reality that customer perception is everything?
Many thanks for the “food for thought”…