There are winners and there are…
From a salesperson in a learning review last week:
“I don’t feel that we lost it, we just didn’t necessarily win it.”
No. You were the incumbent. The customer came out to tender. Your main competitor now holds the contract.
You lost.
This article was written by Jon and filed under Musings, Word play & writing. If you found it useful, you can with others. To receive automatic updates, subscribe to The Proposal Guys via 
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