Tuesday, September 23, 2008
Rats on the cover
You know how we talk about the need for a good title for your proposal - something (other than “Response to RFP”) that catches the reader’s attention, and provides a snapshot of the story you’re going to tell?
I guess the following newspaper headline, which I spied whilst wandering around Brighton recently, demonstrates the point. It’s arresting, and just makes you want to know more:
So, when you write your next proposal, remember: what’s your rat?
So what actually happened to her, Jon?
Sad story: the rat had stolen a truck from a local warehouse, and lost control as it was driving down the high street and mowed her down… (OK, I shouldn’t joke - excuse my somewhat sick sense of humour: she tried to free it from a trap in the garden, it bit her and gave her an infection).