When the caps don’t work
The oil company’s adverts that I spied the other day on the gates at Brussels airport read:
more energy. fewer emissions.
with technology, we can do both.
Yep, and with a decent proofreader you could even capitalise letters correctly, too.
Am I the only person pedantic enough to find this sort of thing incredibly irritating – and entirely counter-productive? I’m supposed to be impressed by their modern, innovative outlook – but end up thinking they’re pretentious fools. Or is it just that I’m not trendy enough to be in their target audience?
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I agree, how can they possibly solve the energy crises when they aren’t even capable of engineering a complete sentence? on a billboard. no less.
Jon,
You are not alone – I see this all the time – It’s part of what we do – I regularly see these and think – if this took me less than 30 seconds to spot it – how long did it take ofr thme to mis read it!
Our current marketing campaign is the same way! No capitalization, periods where they don’t belong…I know I’m not horribly trendy either, but it makes me insane! And to think how much money is spent on advertising/marketing!