Only a ‘hint’, mind…
Overheard in an office recently… a desperate account manager wandering from desk to desk, looking for someone who could help with content for a proposal due the following day:
“I need someone who can make it up, with just a hint of ‘techie’”
I was rather encouraged that, even in his moment of crisis, he was still sharp enough to want content that was written in a style that would appeal to the relevant evaluators.
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