Eloquence
I’ve been toying with statements that encapsulate the value that a Proposal Writer can bring to the subject matter experts who contribute proposal content.
One I particularly liked – probably to be used with senior managers, rather than with the contributors themselves (who might feel just a tad patronised!) is:
To make them sound more eloquent than they actually are.
On reflection, however, this may be aiming too high. Perhaps we should stick with:
To remove the need for them to be eloquent at all.
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How about – “to make them sound like they have at least one native language.” too cynical?
Many of the ones I work with do, Helene. I believe it’s called ‘Neanderthal’!
Yes, too cynical :-)