http://www.theproposalguys.com/2008/06/19/sent-out-of-the-room/ Jon and B.J.'s Proposal Blog Tue, 17 Jan 2012 20:30:46 +0000 http://wordpress.org/?v=2.8.6 hourly 1 http://www.theproposalguys.com/2008/06/19/sent-out-of-the-room/comment-page-1/#comment-2725 Barbara Esmedina Mon, 23 Jun 2008 16:27:36 +0000 http://www.theproposalguys.com/2008/06/19/sent-out-of-the-room/#comment-2725 Very interesting exercise. I find sales themes challenging as well. It is much easier to write to a few well-defined themes, but that doesn't seem to happen. Right now I am trying to design an automated executive summary that would force the sales people to choose the top three themes from a checklist as well as the pain points so the content would be generated specifically to those issues, so at least the executive summary would have a clearly defined focus. Very interesting exercise. I find sales themes challenging as well. It is much easier to write to a few well-defined themes, but that doesn’t seem to happen. Right now I am trying to design an automated executive summary that would force the sales people to choose the top three themes from a checklist as well as the pain points so the content would be generated specifically to those issues, so at least the executive summary would have a clearly defined focus.

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